Lawrence County Tourism Commission, Copyright©2020. All Rights Reserved.
TOURISM COMMISSION ANNOUNCES PLANS
Pic--L to R: Jordan Gibson, Jill York, Steve Lycan, Susie Chambers, Debbie Hill, Wes Kingsmore, Kelly Ward, John
Osborne, Cathi Wells, Harold Slone, Catrina Vargo, Josh Ball, Lara Pack, Keith Chaffin, Brenda Hardwick, Catherine
Castle, Jamie Smith, and John Smith. FOR ‘TRAIL TOWN’ STATUS:
Louisa plans to become Trail Town....special meeting held, application process begins:
The Lawrence County Tourism Commission held a special meeting Monday, July 10, at the
Lawrence County Courthouse, to announce plans to apply for state certification to make Louisa
a 'trail town'.
Over 30 people were in attendance, including State Representative, Jill York, Southeast KY
Chamber of Commerce President, Jordan Gibson, FIVCO Economic Development Director, Kelly
Ward, Assistant SOAR Director, Josh Ball, Paintsville Trail Town Coordinator, Lara Pack, Mayor,
Harold Slone, County Judge Executive, John Osborne, and the Lawrence County Tourism
Commission, along with several business and community leaders.
With the recent passing of House Bill 156 which created the KY Mountain Regional Recreation
Authority, the rapid increase of tourism in eastern KY, and the success of other trail towns, the
idea to try to make Louisa a trail town was something that the Lawrence County Tourism
Commission, the Lawrence County Economic Development Dept., and the City of Louisa felt
would benefit the area by advancing local and regional tourism, boosting the local economy, and
greatly increasing small businesses opportunities.
The Kentucky Trail Town program is a tourism
development program administered through the
state Tourism, Arts, & Heritage Cabinet. The
main goal of the program is to positively impact
the economic and physical health of Kentucky
communities through increased access to
outdoor recreation, and to connect to nearby
recreational resources, and complete community
assessments to ensure they are tourism
destinations. The train town program also
involves all facets of a community as it works on
improving tourism infrastructure, highlighting
local products, and sharing its unique cultural
identity.
Cathi Wells, Treasurer of the Lawrence County Tourism Commission, will be serving as the
catalyst for this project, and will be the primary contact person for Louisa's trail town
application. This undertaking includes a 115 page comprehensive workbook, requiring the
formation of several committees, and a series of assessments. The city of Paintsville has
applied and is about two years into the process. They have graciously offered to help
Lawrence County in this endeavor. Lawrence County's primary trail is the Levisa Fork River.
Tourism is the 3rd largest industry in the state, with $887 billion spent in KY last year on
outdoor recreation. Tourism revenue in Lawrence County increased by $338,787, in just one
year, bringing the total to $15,215,532 in 2016. The city and county are working together,
along with Johnson and other counties to expand tourism opportunities in Lawrence County
and Louisa, as well as the entire region of eastern Kentucky.